Blog

As consumers become more conscious of what goes into their skincare — and how it’s made — cruelty-free beauty has become more than just a trend. It’s a movement driven by compassion, transparency, and ethical responsibility. Choosing cruelty-free skincare means supporting brands that refuse to test on animals at any stage of product development. But with so many products labeled “cruelty-free,” how can you tell which brands truly meet ethical standards? What …