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The role of product packaging cannot be overemphasized. Your choice of packaging determines product value, pricing, and marketability. Failing to choose the right product packaging will not only reduce its shelf life but also affect revenue drastically. You need to know that every liquid product reacts with a different type of plastic packaging based on its composition. For example, your product may experience paneling - a condition where one-side of the container collapses, giving the …

As a professional makeup artist, you will have a long list of clients, each with different beauty needs and requirements. Sadly, only a few beauticians and makeup artists work to a high standard. This is more reason why clients keep flocking around them. Looking out for the health and safety of your clients is very important. Practicing a proficient hygienic makeup application is one way to not just attract new clients but also maintain a growing list of loyal clients. Whether it …

Over the past few years, the beauty and personal care industry have experienced exponential growth. However, the novel coronavirus has unsettled global economy, and the cosmetic and beauty industry is no exception. Since the outbreak, consumer spending on beauty products has declined. Coronavirus has changed virtually everything, but for business in the beauty world, nothing is going to stop them from doing what they are passionate about. On the backdrop of these challenge …

Without a doubt, the health and beauty industry has evolved. Gone are the days when people hop from one local department store to another in search of the best skincare products. Nowadays, individuals consult the internet and use social media platforms for everything, including sourcing beauty tips, reading reviews about cosmetic products, and making buying decisions. When it comes to choosing the right products, consumers need more than attractive ads and well-crafted texts to stay con …

What Are Some DIY Skincare Products I Can Make From Things In My Kitchen? The demand for natural products is at an all-time high and for good reasons. They are mild to the skin and body and also highly effective. Many people have found a lasting solution to their skin conditions, or let’s say partially by using natural homemade skincare products. Whether it’s something you love doing in your leisure time, to spend less and save more or to have full control and knowledge of wh …